黄昕，深圳思微SimplyWork联合办公空间合伙人 – Stephen Huang, Co-founder, SimplyWork Coworking Space, Shenzhen.
DB: 思微成立两年多，已经成为中国联合办公空间TOP10的一员，且入驻率高达90%，请问取得如此成绩的具体战略有哪些？ SimplyWork has been running for over two years and has already become a TOP10 China co-working space, with the occupancy rate reaching 90%. What are your strategies for making your business successful?
We have two main strategies:
– We focus on the Shenzhen area. Co-working space is an offline business with some Internet elements. For example, we have online promotion and a cloud management system. However, this does not mean that co-working space can monopolize across areas like typical internet products. We think it is more valuable to own 10 spaces in one city than own 10 spaces in 10 cities. We focus on Shenzhen and that’s the reason why SimplyWork is popular and recognised by the public in this area.
– We focus on community experience. We don’t think our product is the co-working space. The community we create is our product. Space is only the supporter so we focused on creating an effective community when we first decided to start a co-working space. We want to provide the caring service and atmosphere, which cannot be experienced in traditional offices, for the people who work in our space.
DB: 思微成长得如此迅速，想请问管理团队的成员都是如何分工、合作的？ How do you manage multiple office spaces with such a small team?
There are three points that we can share. Firstly, for the fast-developing startups, Flat Management is the most effective way to manage a team. It gives enough power to each small team and they do not need to get approval from us for their jobs every time. Secondly, we cooperate with each other by teams. We are divided into several groups such as community, business, branding, space and so on. Everytime a new space opens up, these groups will form a new group with maneuverability. This is similar with marine corps. We have navies, air force and ground force. They will be combined as an elite team sometimes to deal with a special problem.
DB: 我们发现不同的联合办公空间会有不同的着重点，请问思微区别于其他联合办公空间的地方在哪里？ We notice that there are different types of co-working spaces. What do you specialise in?
Every co-working space has their own characteristics more or less. For example, SimplyWork focuses on community operations and standardised system input. But for now, we think co-working space is still at its early stage. We are not competing with the other co-working spaces but the traditional commercial office buildings. I always take phone industry as an example. We are the earliest smart phones and we are competing with the feature phones. We are promoting the benefits of co-working space and letting more people leave the traditional office for our space. (I think,) we should wait for several years for the development of co-working space and then it will be possible to have differentiations like the current smartphone industry i.e. some focus on camera, some focus on functions and some focus on price.
DB: 思微成长路上有遇到什么特别有趣的故事或者困难的事情想要和我们分享一下吗？ Are there any interesting stories and difficulties you want to share with us?
Co-working space is a new type of real estate industry as well as modern service industry so the amount of investment is largely at an early stage. That’s why SimplyWork always lacks money. At the same time, as a result of lacking money for promotion, we came up with some ideas that cost less money but have good publicity effect. For example, in our space, people can bring their pets to work. Consequently, our colleagues have a pet cat which comes to our space very often, and it become an “internet celebrity” in Shenzhen enterprise circle. We always share some interesting stories with it online and even hold a “fans meeting” for it. Later we found that some people knew SimplyWork because of this cat.
DB: 思微未来的发展计划是什么？ What are the future plans of SimlyWork?
In a short time, SimplyWork will still be based in Southern China and we will consolidate our NO.1 position in Southern China. We will also cooperate with more real estates to open more co-working spaces. For instance, the latest space is built collaboratively by SimplyWork and Zhongjing Financial Innovation Center of Center Enterprises Group Guangdong. At present, we have a three-floor Grade A building in the High tech park area. This space has been the biggest co-working space in Shenzhen so far. Due to the fact our teammates from founding team are all overseas returnees, we also are attentive to make our community more international. Now there are members from various countries joining in SimplyWork. We will also keep an eye on the oversea market, with the hope that one day we can promote SimplyWork to abroad countries.