Facial Recognition Check-in Technology Pilot at Two Marriott International Properties in China Will Begin from July 2018
Facial Recognition Check-in Technology Pilot at Two Marriott International Properties in China Will Begin from July 2018

The Joint Venture of Alibaba Group (NYSE: BABA) and Marriott International (NASDAQ: MAR) today announced it is spearheading Marriott International’s facial recognition check-in pilot with Fliggy, Alibaba’s travel service platform. This announcement comes hot off the heels of the joint venture’s recent global rollout of the Post Post Pay (PPP) functionality and redesigned storefront on Fliggy, to continually elevate the travel experience for tech-savvy Chinese travelers.

With Fliggy’s expertise in facial recognition technology and the joint venture’s hospitality insights, the pilot will kick off from July 2018 at two Marriott International properties in China – Hangzhou Marriott Hotel Qianjiang and Sanya Marriott Hotel Dadonghai Bay, with the goal of global rollout across Marriott International’s properties in the future. This move is set to position Marriott International as a pioneer global hospitality company to offer this seamless check-in experience for Chinese travelers.

 如何“刷脸” | How does it work 

The traditional hotel check-in process takes at least 3 minutes and even more during peak times with most of it spent on queuing. With the adoption of facial recognition technology, the check-in process can be completed in less than a minute. Chinese guests simply need to scan their IDs, take a photo and input contact details on a self-help machine. The intelligent device will then dispense room key cards after identities and booking information are verified.

国际咨询公司益普索(Ipsos) 2017中国消费者酒店科技兴趣度调查显示,中国消费者对酒店新科技的应用普遍饶有兴趣。其中,超过60%的消费者期待人脸识别科技在住宿行业的应用 。合资公司同样也敏感地捕捉到中国消费者的科技热情,而且在此基础上更进一步,深入酒店行业,发掘了人脸识别入住技术对提升酒店运营效率及宾客满意度的积极作用,为万豪国际此次落地“刷脸”入住技术提供了全面的战略咨询,并最终顺利地让中国游客可以有机会在国际化的酒店集团享受到“黑科技”带来的全新体验。
Through strategic findings from the joint venture, facial recognition check-in improves operational efficiencies. And according to market research results by consulting firm Ipsos , Chinese travelers have shown a strong interest in new technologies in hotels with over 60% showing their preference for facial recognition technology.

万豪国际酒店预订 | Hotel reservation with Marriott International in China
万豪国际酒店预订 | Hotel reservation with Marriott International in China

Hangzhou Marriott Hotel Qianjiang
No.399 Juyuan Road, Jianggan District, Hangzhou
TEL: +86571-8646 9999

Sanya Marriott Hotel Dadonghai Bay
No.88 Haiyun Road, Dadonghai Bay, Sanya
TEL: +86898-8821 1688


  1. 60% of Chinese travellers continue to demonstrate how privacy and personal data security can be tossed out of the window in return for convenience and automation. Where is the data stored and under what conditions? I wonder if Alibaba have full access rights to this database of elite Chinee travellers? (not that they don’t know who we all are already heehee!)