Maggie Artan－ 澳门烈日-比利时传统窝夫总监 － Director, Liège, Macau.
DB: 你在‘烈日-比利时传统窝夫’工作了多久？How long have you been with Liège?
从‘ 烈日-比利时传统窝夫’ 诞生的第一天，我就全程陪著它成长。
Since day one. Since Liège started to exist on paper until now, I have been involved in all the steps.
DB: 在从事这份工作时，哪部分让你觉得最棒？What is the best part of doing this job？
It makes me proud to sell a high-quality product. We worked and researched a lot to be able to produce and make the authentic Belgian waffle available in Macau. You know it is an artisan bakery product, it requires to be meticulous but also to work with all the parameters. Some of them like the outside temperature or the level of humidity are not the same as in Belgium, and those have an impact on the final result. It also makes me proud to bring and to share the Belgian culture in Macau. You know, we live in a place that looks more to the outside world as it grows into an international city. It feels great to be adding a bit of “Belgitude” (Belgian Attitude) into this cultural mix.
DB: 你能向我们简短介绍一下这个品牌的历史和文化吗？Could you give us a brief history of Liège and its brand culture?
Very simple, we love the Belgian waffles, for me they’re the best in the world. My husband is excellent in cooking, and his family was in the bakery business in Belgium. There was no such place in Macau, so we said: What if we did it? What if we brought the best waffle to Macau? What if we created a new waffle culture in Macau; one of excellence, of quality. What if we made the waffle the star? Waffles should be more than some random dough to put toppings on; waffles should be good. And that is what we have been working at since day one. Make sure that the waffle is the star. While the toppings complement the taste very well, just order one of our plain waffles and you are in for a treat. They’re delicious. We could not sell them if they weren’t. So there you go, this is our culture: Spread happiness, joy and culture through an excellent high-quality Belgian product.
DB: ‘烈日-比利时传统窝夫’卖的最好的产品是哪三个？What are the best-selling products in Liège? Could you name three of them?
It seems that people love to add Nutella on their waffles. It’s true that the combination is just great. So that would be one of the best selling items. Our hot chocolate milk is very popular as well as we do it with real melted Belgian chocolate, no powder, just pure chocolate. Then there are the monthly’s as well. Every month, we try to bring some new tastes and promotions; those are quite popular too. For example, in February, we had: “Cherish your Valentine…”, which was a Belgian waffle with home made cherry topping. For Easter it is going to be all about chocolate, I can’t tell you more now but we expect this to be also very popular.
DB: 在众多热销华夫饼中，你最喜欢的是哪一个款？Of all these best-selling waffles, which one is your favorite? And Why?
I like all the variance, combinations, and toppings we serve. We taste and engineer them all. If they are on the menu, it is because we love them. But at the end of the day we always come back to the basics. And for me, the one item I could not do without, the one that is my favorite is the waffle itself. The waffle is the star！