曹国梁, 广州木西生活·鹿驻首席执行官 – Leon Cao, CEO, DeerHouse, Guangzhou.
DB：你怎么想到创立‘木西生活·鹿驻’的想法？How did you have the idea of starting DeerHouse?
A trip with my family inspired me to have this idea. I am a father with two kids. A few years ago, I often travelled with my family. We usually needed to book two rooms, but in fact, my kids were still little. So I found the idea that we had to live separately inconvenient. Three years ago, I went to Rome and booked a loft service there. It was equipped with a living room, a kitchen and everything. When we stayed there, we felt like at home. We could cook, watch TV or movies and chat together. When I came back to China, I began another adventure, which was to establish DeerHouse. As I need to go to France a lot due to work, I often hear a word “merci”, which means “thank you”. I want the meaning of “merci” to show love and gratitude as well as give a new meaning of life to my brand. I want people to stay out of busy work and enjoy life and travelling. So the attitude of “merci” means a lot to us. We want to keep a foothold in accommodation service and build our own brand. So, after a brainstrom of our team, we picked “DearHouse” among 200 names.
DB：能说说‘木西生活·鹿驻’的生活理念吗？What is the life concept of DeerHouse?
A higher-quality stay is offered for group travellers. We can make them feel at home whenever and wherever. They are also allowed to have a cosy space and a private room, which turns their trip into a great time every time.
As we share fewer and fewer time with our family and friends nowadays, there emerge more conflicts than we can imagine. So we need more time to communicate and spend with them. Life is short and we need to cherish the time we spend with our beloved. So I want to build a harmonious environment for people to relax, to talk and to understand.
DB：木西与其他住宿平台有什么不同？What are the differences between DeerHouse and other hospitality service platforms?
We are more than a platform; we are a reliable brand to everyone and we want to be a high-quality sharing accommodation chain brand. We are professional in operating the brand and we are the first sharing accommodation provider that introduces STEP（S-standard，T-training，E-execution，P-perfection）system in this industry. Meanwhile, DeerHouse has its own cleaning and housekeeping team, which also writes a new chapter in the sharing accommodation industry. DeerHouse promises its customers with hearty service. We have a great team which can apply the twenty-year experience of garden hotel management to our accommodation service. We have a down-to-earth work attitude and we guarantee each dweller with a supreme stay.
DB：你在管理和运营木西期间收获最大的乐趣是什么？What is the biggest fun you enjoy when running DeerHouse?
The biggest joy that I have during working is that I am so happy to witness the growth of my team in DeerHouse. This is so touching to me. In this flighty era, such young generations as the 80s and the 90s are marching into the future with one step at a time, which is rarely seen.
同时，看到客人的认可也让我感到十分的感动。在运营大半年的时间，我们的用户满意度将近百分之百，这个在我们各大平台的房间都能看到最真实的反馈。过年期间，我亲自接待过一家人，一进门女主人先是进了厨房看了一圈，就跟我说“太好了，还担心新年期间到处吃饭都不方便。现在这边设施这么齐全，完全可不用担心了”。几个小孩子非常也非常兴奋，和老人家一起坐在沙发上研究起我们的投影。然后退房的时候帮我们把我们的房间打扫收拾了一圈，东西都放得整整齐齐的，还留了个纸条说非常满意我们的房子，也感谢我们的招待。当时我就有一种感觉，再累也是值得的。 At the same time, when our customers recognize our hard work and efforts, I will also feel deeply touched. During the operation in half the year, we received almost 100% consumer satisfaction. In our platform, the most authentic reviews and comments about our service can be found. During the spring festival, I personally received a family. When the female dweller first took a visit around the kitchen, she said, “bravo! I could cook during the Chinese new year!” Later, her kids were very excited and they sat with the old on the sofa, discussing how to use our projector. When they checked out the room, they cleaned the room by themselves, and left a note telling us that she liked our room and our service! I had a feeling at that moment – no matter how tired I was, it was all rewarding.
DB：能谈谈木西在中国未来的发展前景吗？有考虑让它走向国际市场吗？Could you tell us the prospect of DeerHouse in China? Have you ever considered to make it go global?
This year, DeerHouse will cover 50 main cities nationwide and in 2018, we will make an official move to the international market. We want more travellers to experience our service and life concept. We also want DeerHouse to be a reliable and word-of-mouth brand in the domestic market. As customers’ requirements are getting higher, we need to keep improving ourselves to catch up with the trend of the world.
DB：我们能从什么渠道了解更多‘木西生活·鹿驻’？Where can we get more information about ‘DeerHouse’?
微信公众号 WeChat Account：Mercibnb-S