区展鹏, 广州甄选生活执行董事 － Kovic Au, Executive Director, Selection Life, Guangzhou.
DB：你从什么时候有了要开‘甄选生活’的想法？When did you have the idea of opening ‘Selection Life’?
Ten years in the wine business. I have a strong feeling that this business can be more popularised and entertaining in some ways. So I and other two partners made this idea come true in 2016. Many of our friends think we are doing something to honour the past.
DB：‘甄选生活’的理念是什么？What is the concept of ‘Selection Life’?
Let your attitude define your quality life. Attitude is the core of our service. We only provide our customers with more high-quality products and better choice. Choice also means that different attitudes lead to different answers to life.
DB：‘甄选生活’为人们提供了哪些可提高他们生活乐趣的独特产品？What does ‘Selection Life’ provide to bring joys to people or improve their lives?
Our expectations to a more quality life are based on the wine industry. We bring a lot of products that have their own stories and uniqueness to our franchises, such as cherry wines, rainbow wines or wines from the sea. We also offer our end customers different ways of drinking.
DB：‘甄选生活’ 同时亦致力于推广葡萄酒产品和文化，店里的葡萄酒主要来自哪里？你会如何诠释‘葡萄酒’作为一种生活态度呢？’Selection Life’ is also dedicated to promoting wine products and culture. Where do those wines come from and how do you interpret ‘wine’ as a kind of lifestyle?
Our wines are primarily from Italy. To promote wine culture, we emphasise on this concept: to drink and to be entertained. There are two drinking cultures in China. One is boozing, and the other one is appreciating. However, boozing harms people’s health while appreciating wines requires too much professional knowledge. So we decide to change these two cultures. We want people to drink happily and to be entertained. Our wines are shipped from different regions across the globe, because we believe that wines vary, just like humans.
DB：你认为你理想中的生活是怎样一个蓝图？它与‘甄选生活’的愿景一致吗？What is your blueprint for your own ideal life? Is it the same as the vision that ‘Selection Life’ advocates?
Talking about ideals is too far from the real life. We hope that through our efforts, we can improve our work step by step and enhance our understanding of a good life bit by bit. Doesn’t an ideal life come from this way, does it?
DB：我们能从什么渠道了解更多‘甄选生活’？Where can we get more information about ‘Selection Life’?
微信公众号 WeChat Account：