The Sino-French Contemporary Art Centre announced that it will join hands with the Hong Kong Spinner International Group to establish a cross-border platform for international art and fashion design — the “Avant Fashion” platform. The “Avant Fashion” platform will focus on creating a “La Route des Talents” program in this and the coming year, and to plan for the 2019 Biennale Internationale Design Saint-Etienne. The “Avant Fashion” platform aims to bring fashion and design, production and sales into one line; to link Chinese and French design masters and artists into one line, creating an unprecedented wave of fashion.
Through the establishment of a fashion design industry R&D centre in France and the integration of European high-quality fashion resources, the “Avant Fashion” platform aims to train Sino-French design elites, then through the fashion design copyright trading platforms to complete brand incubation and IP licensing. Ultimately, the platform will provide its R&D results to help relevant companies with resolving their major difficulties during enterprises transformation and upgrading.
At the press conference, representative of the Sino-French Contemporary Art Centre, Mr. Fan Zhe briefly introduced the Centre as well as its relevant project Chambon-sur-Lignon with emphasizing the important role of the Centre that plays in building the “Avant Fashion” platform. Mr. James St Wang Jr., CEO of Hong Kong Spinner International Group, introduced the background and vision of the establishment of the “Avant Fashion” platform. He said: “The fashion design resources of the Sino-French Contemporary Art Centr is an important impetus that is needed in the process of our company’s transformation and upgrading.” Representatives from the two sides held a simple and solemn ceremony to announce the establishment of the “Avant Fashion” platform.
After the establishment of the “Avant Fashion” platform, one of the most important objective is to create a “La Route des Talents” program that explores for new forces in fashion design. Both the Sino-French Contemporary Art Centre and the Hong Kong Spinner International Group attach equal importance to heritage. While inheriting the good traditions from predecessors, we must also open up new directions for newcomers. The “La Route des Talents” program will take advantage of China will become the host country of the 2019 Biennale Internationale Design Saint-Etienne. This is a unique opportunity to integrate the top fashion resources of China and France with Sino-French design elites who has his/her own independent design language in the fields of fashion, art, design, and architecture, to provide these elites a wide range of cross-border cooperation and development platforms.