Alain Joyal – GOIP AULA 公司传播副总裁 – VP Corporate Communication, GOIP AULA, Hong Kong.
DB：请描述GOIP AULA的公司文化与价值。Describe the company culture and values of GOIP AULA.
Innovation is our driving force at GOIP. The IT industry is changing and evolving very fast, so are we. We keep ourselves constantly innovative with the latest technology trends to meet the changing demand of our clients, including the potential ones. Service is an important keyword. We are committed to being a premium service provider and we want to be our clients’ first choice in the industry. Excellent solutions and services are what distinguish us from other companies. Therefore, we create and deliver values to our customers and enhance their business.
DB：GOIP从小型规模的公司逐步发展成一个跨国公司企业，现已拥有香港、新加坡和中国大陆的分公司。在取得这重大的成就之前，GOIP遇到了什么困难？GOIP started as a small-size company. It has quickly evolved into a multinational company with offices in Hong Kong, Singapore, and China. So what difficulties have you encountered in order to make such an achievement?
There are several factors. Firstly, globalization is one of the main difficulties that many businesses are facing when quickly evolving. Many companies alike are expanding their business and they have more competitors than ever. It makes you constantly want to be more competitive and to be the first choice for our clients and to exceed their expectations. Second, to keep developing new products and to keep up with the new technology is another challenge. The larger the company you expand, the more clients you will reach. Therefore, you need to keep developing new and diverse products to meet their changing demands. Thirdly, language could also be a problem. Our clients come from Asia and all over the world, so the language barrier is sometimes an issue when the IT does not speak either English or Chinese. But luckily, we have people who can speak different languages, and so this issue has now become our advantage. The last one is the law issues. Regions and countries have different laws and regulations. They change from time to time. We ensure sure that our company in China, CNCARE CYBER CLOUD Ltd., owns license by the Ministry of the industry and Information Technology for services such as Internet Service Provider (ISP), Virtual Private Network and Internet Data Centre. Our company is evolving with the law with all the legal aspects. Our products are all certified, licensed and conform with the government regulation and law to ensure their legality and validity.
DB：作为一家ICT公司的领跑者，GOIP是如何与时俱进，紧随新科技的潮流不断提升自己呢？As a leading ICT company, how does GOIP keep itself constantly innovative with the new technology trends?
The technology nowadays is changing rapidly. Staff-training and self-learning are essential for everyone keeps GOIP up with the latest technology trends. We are very fortunate to have engineers that constantly keep upgrading themselves with new knowledge and techniques by taking various classes and training. Most of them are qualifiedly certified at different levels. Our clients’diverse demands and their business need to follow the new technology trends stimulate us to keep being innovative. As an example, we have worked along with some international schools which always innovate their programs and facilities. They need a better IT international circuit to help their students to connect wider with the world, so we need to launch an IT international circuit that speeds faster, works more reliably and stably in order to meet the demand of our clients. The other example, the cloud market will accelerate faster in 2017 as businesses seek to give a better service to their clients. As a result, we must keep developing new technology to follow the trend for the coming years.
DB：GOIP不仅为客户提供IT解决方案，同时也有多元化的商务服务，这一服务的诞生是如何影响公司的整体策略呢？GOIP is not only an IT solution provider but also a business service provider. How does this influence the company’s overall strategy?
我认为IT解决方案和商业服务是手和手。无论如何，一致性是关键。我在行业中定义服务，作为我们的一位员工为我们的客户所做的工作。因此，这是一个将知识，技能或权力应用于不同情况的人。作 为 我 们 客 户 的 解决 方 案，我将产品，服务，包括提供积极业 务成果的解决方案，根据预期目标和结果进行了定义。在GOIP，我们的服务可以没有实体产品的交付，但是我们给予客人的技术服务却是极其专业的。在为客户确定正确的解决方案之前，我们必须了解他们的挑战并定制产品和服务来解决这些问题，评估结果，并持续证明我们为GOIP的客户提供了有效的解决方案。我很久以前就学到了一个规则，不要只卖一袋土豆。换句话说，这意味着，包装您的服务或解决方案，以便您可以像产品（有形）一样进行市场和展示。它为我们的销售团队提供了销售流程，并为客户提供了购买流程。
I think IT solutions and business services are linkable. Consistency is the key in any cases. I define service in our industry as work done by one of our employees for our clients. It is, therefore, someone who applies their knowledge, skill-set or power to different situations. As the solution for our clients, I define it as a combination of products, service, including the solution to deliver a positive business outcome in accordance with the expected goal and results. At GOIP, service can be delivered without products, such as delivering professional services to our clients or technical services. Prior to determining the right solution for our clients, we must understand their challenges and customize a product and service to address them. We also evaluate our results and lastly prove that we deliver an effective solution to GOIP’s clients. I learned a long time ago that there is a rule to follow, do not sell only a bag of potatoes. In other words, it means, packages your service or solution so that you can market and present it like you would have a product (tangible). It facilitates the sales process for our sales team and it enables a buying process for our clients.
DB：目前，中国拥有许多知名的IT业界公司，如百度和腾讯公司。你认为GOIP在IT服务领域有什么优势能超越这些公司吗？Nowadays, there are many well-known IT service providers in China such as Baidu and Tencent. What are the competitive advantages of GOIP over other IT solution providers?